Digital technology is accelerating our world at an exponential rate, impacting consumers and businesses in radical ways. Establishing a vision for how to connect with your customers through digital experiences at scale has become a strategic imperative for organizations large and small.
WHAT WE DO
We help build internal organizational capability spanning people, process and technology.
We advise or lead key technology initiatives and serve in a Senior Advisory capacity to key executives.
We develop strategies to accelerate E-commerce, Enterprise Digitalization and IT Transformation initiatives.
We identify leading-edge, strategically sound e-commerce and digital marketing capabilities to enhance effectiveness and results.
HOW WE THINK
Delivering breakthrough results requires strategic thinking and collaboration spanning business strategy, technology and marketing. Our decades of experience working across all three domains can help accelerate your company’s growth.
CHIEF DIGITAL ADVISORS, LLC
Chief Digital Advisors is focused on advancing it’s clients technology capabilities and strategies to enhance business results. We serve in an advisory role to senior executives of companies large and small, focused in the areas of digital transformation, enhancing joint CIO/CMO strategies, e-commerce strategy, product innovation and launch strategy, corporate customer data strategy, as well as in the areas of capability building and organization design.
BILL PARKES, FOUNDER AND CEO
Bill Parkes has focused his career on the intersection of business strategy, marketing and technology, synthesizing technology and consumer trends to develop innovative digitally enabled strategies for companies ranging from startups to Fortune 50 global enterprises.
Prior to Chief Digital Advisors, Bill created and led all digital marketing capabilities for nFusion, a digital-centric integrated marketing agency, where he played a central role in taking nFusion from startup to #85 on the INC500 list of fastest growing private companies. He developed the company’s strategies and capabilities spanning all aspects of paid, owned and earned digital media across both consumer and B2B marketing disciplines, including social media marketing, search and display media, digital strategy, SEO, technical website development and CRM.
Prior to nFusion, Bill led the application architecture strategy and implementation for Garden.com and Cabellas.com. Bill spent the previous 8 years in a wide variety of IT roles within Procter and Gamble, focused on finding ways to apply technology solutions to accelerate results spanning the sales, marketing, and manufacturing and distribution functions.
Bill earned his double-major bachelor’s degree in information systems and operations from the University of Cincinnati. He went on to complete his MBA at Duke’s Fuqua School of Business, receiving the designation of Fuqua Scholar.
To discuss solutions and strategies to accelerate your business through digital technology, please contact us using the form below.